Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)

Summary: Some people believe that marketing is about storytelling based on values. The discussion in this video revolves around Apple's marketing approach, emphasizing the importance of focusing on values rather than features and technology. Apple introduced the "Think Different" campaign to express its core values.

Key Points:

• 0:02 Some people believe that marketing is about storytelling based on values. The video discusses Apple's marketing approach.
• 0:30 Apple is regarded as one of the top brands worldwide, highlighting the need for investing in and emphasizing values.
• 1:38 Nike sells shoes as a commodity, but in their ads, they express brand value by admiring great athletes and praising sports.
• 3:36 Apple's core value revolves around the belief that people with passion can make the world a better place.
• 5:11 The "Think Different" campaign is structured around honoring individuals who have changed the world.
• 6:48 The message conveyed is that marketing should not just focus on the attributes or functions of a product but should communicate core values and brand essence.