Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound

Summary: "Start with Why" emphasizes the importance of understanding the underlying purpose and beliefs behind actions and products. Leaders and organizations that inspire are those who communicate their beliefs and reasons, attracting others who share the same values.

Key Points:

• 0:02 The video introduces the concept of starting with "why" to unite people with passion and purpose.
• 0:17 Simon Sinek emphasizes the significance of understanding the "why" behind actions and products, citing examples of Apple's innovation and Martin Luther King Jr.'s leadership.
• 2:22 The "Golden Circle" concept is introduced, focusing on the questions of "why," "how," and "what" to inspire and connect with others.
• 6:10 Simon Sinek discusses the human brain's three key sections and relates them to the Golden Circle concept.
• 11:09 The "Crossing the Chasm" theory is mentioned, highlighting the importance of attracting early adopters and crossing the threshold for mass market success.
• 16:59 Martin Luther King Jr.'s impactful speech is noted as an example of how leaders inspire by sharing their beliefs and values with others.
• 17:56 The video concludes by emphasizing the importance of finding and following leaders who inspire and align with one's beliefs for true motivation and success.